Big marketing trend
- Interpretation of China's marketing code

China's economic system is in a deepening of reform and the formation of new marketing trends of the moment
The establishment of modern enterprise management system to enable enterprises to adapt to the market as a legal entity and competitive entities, we must be fierce competition in the 21st century demands of the environment, from a strategic management perspective for enterprise development.
Great marketing is a broad concept, which is based on the survival of the 21st century enterprise, competition, expansion, first of all, as the center of innovation in
Catalyst for inspiring new ideas, develop thinking, global perspective, from a strategic point of view the trend of big marketing.
The world is gradually becoming a big market, global marketing is maturing ... ...
□ the difference between Chinese and Western markets
□ Chinese market environment characterized by:
Large: a vast territory; the prospect of enormous; money-making paradise.
Change: the rapid development; change rapidly; policy variable; regulations unsound.
Chaos: market order and chaos; fake serious infringement; unusual number of strange things; reputation (business ethics) a serious lack of.
Dryness: Short-term oriented; ups and downs; excessive competition.
Difference: regional differences; institutional differences; industry differences in the level marketing differences are significant differences between generations.


□ Chinese market marketing features:
Mixed transition Marketing
Marketing-oriented
Planning strategies more than
史玉柱pressure on the source of private enterprises
... ...
□ Marketing singular points
Access trap - extremely complex pathway
The proliferation of counterfeit goods
The very difference between market segments
Lack of professional marketing talents
Primary level (referring to the level of marketing and management, non-academic)
70 million marketing personnel need to train
China has 70 million marketing, but the survey shows that:
69% of enterprises do not know how to develop the overall corporate marketing strategy;
65% of enterprises do not know how to develop sales policies;
71% of business owners in building a network marketing business, I do not know how to proceed;
61% of enterprises do not know marketing management;
45% of enterprises do not know what kind of competitive strategy,理不清pattern of competition;
51% of business owners in science do not have any deep understanding of market research;
50% of business owners on a vague position, do not know what is the positioning of enterprises;
There are more than 45% of the enterprises, the price difficult to manage and control, R & D center and is a serious problem;
Put on in the media, 58% of the companies running hard to the development of media plans, the vast majority of China's marketing people have not received any professional training.

Chinese enterprises need to integrate marketing
Chinese entrepreneurs need to wear a telescope to see ... ...
The transformation of the Chinese market is not available in mature markets of Western and language the same day ... ...




Therefore, the so-called big marketing, marketing refers to the broad face of the market, environment, vision, etc., are relatively large, and marketing, is relatively small.